About

Goen South Events is a full-service event planning Destination Management Company in San Antonio, Texas. With a well-curated team of award-winning experts in the fields of photography, videography, floral design, A/V systems, entertainment and DMC services, we execute creative design and logistics for events of all sizes. In the early stages of the event development, we assess and implement our client’s vision. Our goal is to make the entire planning experience for our clients effortless, and to enhance the overall event experience for our clients and attendees. From the creative to the logistic, Goen South knows corporate events, and we look forward to planning yours!

Our Values

We founded Goen South in 1992, the world has changed dramatically since then. However the core values on which we have built our business have always remained the same. My father taught me to work hard, do the right thing, take care of your family and respect of the land and history of our beloved Texas. I instill these same values to our team every day. My dad was 57 when I photographed him, you can see in his face he worked hard his whole life. Even though he has been gone for many years, he is with me every day; I do my best every day to live by those same values. I promise you if you give us the opportunity we will live by these same values for you.
Morris Goen
Founder & Owner
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Our Clients

Goen South has works with clients and budgets of all sizes. The firm has produced everything from large corporate events for over 2,000 attendees to small social gatherings for city officials. We provide personalized, hands-on services to all our clients, ensuring that their programs exceed expectations.

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Hear what our clients say…


Awards

Why We’re Different

We’re from here, y’all. Goen South is locally owned and operated. We don’t answer to a big corporate office a few thousand miles away. We work with clients to make sure they feel like every agreement is exactly what they need, and fits their vision and most importantly, budget.

We already own it. Goen South has two large warehouses containing the most unique rental and décor items in the area. From vintage wagons and tractor trailers to 7-foot wide crystal chandeliers and rare antiques, our designers are always on the look-out for cool, new finds. You name it, we’ve got it; and if we don’t, we will find it!

We’re connected. Goen South is a member of all major local and national industry organizations, including ILEA (International Live Events Association), NACE (National Association for Catering & Events), AAHA (Alamo Area Hospitality Association) and ADME (Association for Destination Marketing Executives). We pride ourselves on developing strong relationships with facilities, vendors, entertainers and caterers. We know that a successful event requires a successful team.

We love décor. We never produce the same event twice. Goen South’s in-house florists and designers provide an upscale, signature look that is unmatched by any other DMC in the area – and we have the accolades to back it up. We stick with you. Goen South’s sales team remains hands-on throughout the entire planning process. When event day comes, we’re still by your side. We don’t pass you off to another department. Your sales contact will remain involved in operations and available to the client throughout the entire program.

The Team

morris goen dmc professional san antonioMorris Goen, DMCP | Founder & Owner

Morris Goen has been in the events industry for over 20 years. Born in Houston, he grew up on an isolated cattle ranch in east Texas and moved to the big city to attend the University of Texas at Austin. After graduating with a Bachelor of Journalism, Morris relocated to San Antonio for a staff photographer position with the San Antonio Express-News. He photographed presidents, popes, the Queen of England, and countless San Antonio Spurs and Dallas Cowboys games. Morris began shooting weddings for family and friends in the early 90’s, and he quickly realized that there was no one in San Antonio documenting weddings with the eye of a photojournalist.

In 1992, Morris realized there was not a company under one name that could provide all the services needed to produce a wedding, so he grew his staff by adding consultants and florists. As the business grew, so did the team. Goen South employs full-time wedding and DMC professionals, with a DMC business that has grown exponentially in the past three years.

Today, Morris is a certified DMCP and works with corporate and social clients, but he sometimes hearkens back to his early days as an event photographer and shoots some events. In his off time, Morris likes to spend time with his kids and travel with his family.

san antonio dmc servicesTerry Goen | Founder & Owner

Terry, along with her husband Morris, founded Goen South over 20 years ago. Terry is a graduate of Texas A&M University in College Station, TX, and has her MBA from Our Lady of the Lake University in San Antonio. Though she has been involved in Goen South’s growth since the start, Terry left her position as Head of Microbiology for the State Hospital in San Antonio in 2001 to focus on Goen South full time. With two young children, the challenges of owning and operating a small business were tough, but entirely worth it.

Now, in addition to being the co-founder and co-owner of the company, Terry is also the Chief Financial Officer of Goen South. Along with her financial duties, Terry handles event staffing and logistics for all corporate and social events. With her knowledge, experience, and expertise, Terry takes on the duty of orienting and training new employees.

When she isn’t working, Terry loves spending time with her family. She also enjoys occasionally indulging in champagne, chocolate, and a good meal, but never misses a workout in the gym!

san antonio dmcpDana Reinart, DMCP, CTA | Director of Sales

As Goen South’s Director of Sales, Dana manages corporate clients and provides DMC services. Before Goen South, Dana was an editor for an Austin home and lifestyle magazine for three years and then worked for an environmental advertising firm as an experiential marketing producer. Her past event experiences include everything from small brand interactions to large scale market launches and events across the U.S. and Canada.

Dana has been a part of the Goen South team for two years. She is one of Goen South’s certified DMCPs and uses those skills to provide top-quality customer service to her clients. Above all, Dana loves to create unique experiences and provide structure and organization in a crazy, fast-paced industry. She spends her free time hanging out with her partner-in-crime, Annabelle, a 9-year-old cockapoo.

san antonio dmc creative directorCarlos Araiza | Creative Director

As Creative Director, Carlos utilizes his knack for design and knowledge of logistics to bring all aspects of an event to life. Carlos excels at planning the details of his events, from exquisite floral and one of a kind décor to unique entertainment and stunning lighting designs. His goal is to always understand clients’ vision and goals to produce an event that is truly their own—with an enjoyable experience along the way. Carlos’ designs have been awarded on national levels and continue to impress.

Raised here in San Antonio Texas, Carlos attended the University of Texas at San Antonio where he studied Business Management and Public Relations. To date he has over 9 years of experience in the industry. Before joining the Goen South team in 2012, Carlos worked with the Walt Disney Corporation and as the Events/Catering Director for an exclusive country club in the Hill Country.

On his time off Carlos can be found enjoying all that San Antonio and the surrounding Hill Country has to offer, from kayaking the Guadalupe River with his two huskies to wining and dining at his favorite restaurant, Paesanos.

san antonio dmc event managerAlexandra Bowman | Senior Event Services Manager

Alexandra is an Event Services Manager with Goen South who focuses on corporate, weddings and social events. Her favorite part of being an event planner is getting an opportunity to get creative and then seeing joy on the client’s face as they enter the room.

Alexandra has been a life-long humanitarian, volunteering across the city of San Antonio for a variety of organizations. Originally from the Ozarks of Northwest Arkansas, she also has an avid love for travel. After living in Spain and becoming fluent in Spanish, Alexandra continues to explore the world and immerse herself into other cultures; and loves discovering new places and faces. As a foodie, Alexandra’s favorite thing to do in San Antonio is try new and underappreciated restaurants and explore San Antonio’s forgotten spaces.

san antonio event planning companiesSamantha Mora | Event Services Manager

As a Goen South Event Services Manager, Samantha utilizes her organizational and communication skills to provide a unique combination of project management and sales skills. She works closely and efficiently with our Director of Sales to ensure the vision of the event comes to life.

Before joining Goen South, Samantha attended Texas A&M University focusing her studies on Business Marketing. She worked at an online marketing company in Austin, TX, where she managed social media networks and directed the company’s annual awards from beginning to end. After four years in Austin, it was time to move back to her hometown.

Born and raised in San Antonio, Samantha fully understands the beauty and fun the city has to offer. In her down time, you can find her cheering on the San Antonio Spurs, the Dallas Cowboys and the Texas A&M Aggies.

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