Our Story

Our Story

Our Story

Our Story

Our Mission

Our mission is simple; to be the singular choice as your DMC partner that is unsurpassed in the level of trust we bring to be dedicated, flexible, reliable and transparent in all of our dealings; while simultaneously designing and producing exciting and unique events and activities that will create authentic experiences for your guests that will leave them with meaningful and lasting memories of the conference and their time in Texas.


Our Clients

Austin Texas Events Management DMC


Our Story


Austin Event photographers

The genesis of Goen South was as a “mom-and-pop” photography company. In 1992, Morris was working as a newspaper photojournalist and I was a microbiologist for the state. We knew that, eventually, we wanted children and we saw that neither of our positions would guarantee us financial success. If we were going to be able to support future kids, we needed to opt for a path in life in which to provide for our family. We both loved what we did, but we wanted our children to experience even more freedom than our parents had been able to provide for us.

I spent weekends and nights back in the classroom to get my MBA while Morris started freelancing photography. Morris has always had an artist's heart and he loved to travel the back roads of Texas documenting disappearing Texas history. He held an art exhibit at the restaurant of some friends. A young engaged couple, Anthony and Sandi, were impressed by the exhibit and saw that Morris could produce something totally extraordinary for their wedding photos. We met with them and made it very clear we did not know the nuances of wedding photography. They said, “Just shoot it like your art.” The results were unique, the bride and groom were delighted, and there began to be many more calls for Morris's artistic talents. See More


san antonio videography companies

Goen South is an international award-winning DMC based right here in Texas. We serve San Antonio, Austin, Houston, Dallas and beyond. With over 30 full time employees, many part-timers and specialized contractors, we provide full service Destination Management and Event Production across the spectrum.

Our cutting-edge DMC app allows us to track your guests' progress as they travel to Texas. Upon arrival, we like to begin the experience with greeters that really let your guests know where they have arrived. Historical reenactments, costumed cowboys, even folkloric dancers all serve to set the scene for an authentic Texas experience.

Our 32,000 square feet of warehouse space is filled with more than the standard chairs, tables and linens. Morris has been collecting one-of-a-kind pieces for as long as I have known him, and we have his passion to thank for the deep warehouse of design elements we offer. Morris and I and the crew look forward to our annual pilgrimage to a huge antique festival near Houston called Round Top. As a result of these forays and many others, we have amassed an incredible collection of trappings including seven-foot tall crystal chandeliers, unique bar fronts made from antique trucks, and even an authentic 1940's era tractor that Morris bought from an old rancher. And he never stops his search for one-of-a-kind items.

Through the years we have been honored by winning many awards on the local, state, national and ever international level. We love to win but more rewarding for us is when we have customers that come back to us year after year and even take us across the U.S. for us to produce their events. There is no bigger win for us than that.

We know the ins and outs of Texas, so we can give your guests the historical and cultural experience of a lifetime. And for our more adventurous guests, we can provide exciting activities like sky diving, skeet shooting, zip-lines, horseback riding, kayaking, spelunking and more.

We have great relationships with a wide range of music entertainers both local and nationwide: bands and DJ's from every music genre. For event entertainment we provide stilt walkers, jugglers, magicians, mimes, palm readers and body-painted models (always a hit!). From fire dancers to line dancers, and pretty much everything in between, we can accommodate your imagination.

For our foodies, we have fantastic dine-around options and for folks who want an authentic local traditions we all the haunts and dives. No one will leave hungry.

We combine these services with an individualized way to create custom events and experiences that we are very proud to present to our clients and guests.


We're proud and happy that we have achieved our long-ago goal of affording our children more freedoms. Today our daughter is in film school and our son is in high school with a great interest in music.

Alongside the achievement of these goals, we've learned how much it means to be part of the service community. It may sound trite, but we want to be part of the chain that betters, not only our family, but everyone who needs us. The more success we have, the more we feel we can help give back to those less fortunate, and give them (in however small ways) that hand up that they may so badly need.

We have been greatly blessed and we aim to pay that forward to our staff, our vendors and our clients. We know we are not saving lives but we have a lot of love to share and we feel our mission is important and meaningful to everyone we serve.

We look forward to continued growth as we expand. Not only are we adding new team members we had our first Goen South baby in the fall of 2017. Erik Leifur, our Field Operations Director, and his wife Amaris met while both were working at Goen South. After several years of dating they married and two years later they had baby Ela.

After 25 years of being in the industry, Morris and I still wake up every day excited to see what the next email or phone call will bring. Scarcely a week goes by that we don't have a client asking us do for them something that we, nor anyone, has ever done before. We love the challenge and look forward the future.

The Team

san antonio dmc servicesTerry Goen | Founder & Owner

Terry, along with her husband Morris, founded Goen South over 20 years ago. Terry is a graduate of Texas A&M University in College Station, TX, and has her MBA from Our Lady of the Lake University in San Antonio. Though she has been involved in Goen South’s growth since the start, Terry left her position as Head of Microbiology for the State Hospital in San Antonio in 2001 to focus on Goen South full time. With two young children, the challenges of owning and operating a small business were tough, but entirely worth it.

Now, in addition to being the co-founder and co-owner of the company, Terry is also the Chief Financial Officer of Goen South. Along with her financial duties, Terry handles event staffing and logistics for all corporate and social events. With her knowledge, experience, and expertise, Terry takes on the duty of orienting and training new employees.

When she isn’t working, Terry loves spending time with her family. She also enjoys occasionally indulging in champagne, chocolate, and a good meal, but never misses a workout in the gym!

morris goen dmc professional san antonioMorris Goen, DMCP | Founder & Owner

Morris Goen has been in the events industry for over 20 years. Born in Houston, he grew up on an isolated cattle ranch in east Texas and moved to the big city to attend the University of Texas at Austin. After graduating with a Bachelor of Journalism, Morris relocated to San Antonio for a staff photographer position with the San Antonio Express-News. He photographed presidents, popes, the Queen of England, and countless San Antonio Spurs and Dallas Cowboys games. Morris began shooting weddings for family and friends in the early 90’s, and he quickly realized that there was no one in San Antonio documenting weddings with the eye of a photojournalist.

In 1992, Morris realized there was not a company under one name that could provide all the services needed to produce a wedding, so he grew his staff by adding consultants and florists. As the business grew, so did the team. Goen South employs full-time wedding and DMC professionals, with a DMC business that has grown exponentially in the past three years.

Today, Morris is a certified DMCP and works with corporate and social clients, but he sometimes hearkens back to his early days as an event photographer and shoots some events. In his off time, Morris likes to spend time with his kids and travel with his family.

san antonio dmc creative directorCarlos Araiza | Vice President of Creative Design

As Creative Director, Carlos utilizes his knack for design and knowledge of logistics to bring all aspects of an event to life. Carlos excels at planning the details of his events, from exquisite floral and one of a kind décor to unique entertainment and stunning lighting designs. His goal is to always understand clients’ vision and goals to produce an event that is truly their own—with an enjoyable experience along the way. Carlos’ designs have been awarded on national levels and continue to impress.

Raised here in San Antonio Texas, Carlos attended the University of Texas at San Antonio where he studied Business Management and Public Relations. To date he has over 9 years of experience in the industry. Before joining the Goen South team in 2012, Carlos worked with the Walt Disney Corporation and as the Events/Catering Director for an exclusive country club in the Hill Country.

On his time off Carlos can be found enjoying all that San Antonio and the surrounding Hill Country has to offer, from kayaking the Guadalupe River with his two huskies to wining and dining at his favorite restaurant, Paesanos.

san antonio event planning companiesSamantha Mora | Vice President of Sales

As a Goen South Event Services Manager, Samantha utilizes her organizational and communication skills to provide a unique combination of project management and sales skills. She works closely and efficiently with our Director of Sales to ensure the vision of the event comes to life. Before joining Goen South, Samantha attended Texas A&M University focusing her studies on Business Marketing. She worked at an online marketing company in Austin, TX, where she managed social media networks and directed the company’s annual awards from beginning to end. Born and raised in San Antonio, Samantha fully understands the beauty and fun the city has to offer. In her down time, you can find her cheering on the San Antonio Spurs, the Dallas Cowboys and the Texas A&M Aggies.

san antonio event planning companiesAmanda Pacheco | Director of Sales

Being a catering and event professional is something that Amanda seemingly fell into, fell in love with and continues to pursue. Amanda has an Associate of Arts Degree from Northwest Vista College and has worked in multi-faceted environments both in the hotel, resort and private club settings. At Goen South, she is dedicated to perfecting the guest experience and takes pride in every step of planning a successful event. Amanda is equally driven by a passion for the creative process as well as coordinating the logistics required to pull off an awesome event. When not enjoying her work with Goen South, Amanda enjoys cooking for her family and travelling.

Austin event plannersNicole Johnson | Director of Austin Events

Nicole was born and raised in New Orleans, Louisiana and spent ten years living in Virginia before moving to Austin, Texas. Nicole has a degree in Applied Science from the Culinary Institute of Virginia. She has over 17 combined years of experience in special event management, catering and the event industry. Before joining Goen South, Nicole created the off-premise sales and catering division for a privately owned restaurant in North Carolina. Nicole exhibits the leadership, tenacity, experience and passion needed to cultivate a creative experience that appeals to all of the clients’ senses. Nicole instantly connects with everyone and has the ability to quickly develop genuine relationships with clients, industry professionals and team members alike. In her free time, Nicole enjoys exploring Austin and the surrounding cities and loves capturing life and food through photos.

san antonio event planning companiesTanya Schilling | Director of Operations

Tanya is the Event Operations Director for Goen South, focusing on the administrative coordination between the Sales staff and the Event Staff for all events. Her efforts make the transition from planning to event execution seamless for our clients. A newly retired Army officer, she discovered her love of event planning in the course of her duties which included planning training seminars and international relationship building events. Tanya loves working with people to create beautiful events. Though the Army brought her here, she has adopted Texas as her home state and takes every opportunity to explore the natural beauty with her husband, son, and two Australian Shepherds.

san antonio event planning companiesErik Leifur | Director of Field Operations

Erik started working for Goen South his senior year of high school. He spent three years working for the company before deciding to join the military. After serving our country in the First Infantry Division of the Army for three years, Erik rejoined Goen as the Director of Field Operations. His organizational skills and vast experience in logistics help ensure that events are set-up on time, every time. In his free time, Erik enjoys fishing, kayaking and traveling. He also loves cheering on the five-time NBA Championship San Antonio Spurs.

Austin event planning companiesDaniel Prislovsky | Director of Media Production

As Director of Media Production, Daniel brings his love for creative challenges and art to each event to ensure breathtaking moments and memories are preserved with both technical integrity and artistic flair. As a native Texan, Daniel counts distance in hours, not miles, and grew up about an hour from San Antonio. After earning his Bachelor of Science in Visual Art in Florida, Daniel moved back to San Antonio.

Before joining Goen South, Daniel turned his lifelong passion for art towards building one of San Antonio’s premier photography companies. Daniel has worked in the wedding and event industry since he was a teenager. When not working, Daniel loves cooking, camping, and traveling with his wife, Patricia, and their children Andrew, Alyssa, and Abigail.

san antonio dmc event managerJenn Sheets, CTA | Sales Manager

Jenn is a Sales Manager for Goen South, focusing on event sales at Hyatt Hill Country. She is a Texas gal with a background in hotel hospitality, Destination Management and social media. Jenn studied Business Marketing at Texas A&M University and fell in love with event planning in the process. Her creativity and southern hospitality makes a great fit for our team. After hours, you can find her at her ranch embracing the true Texan life.

san antonio event planning companiesAllison Park | Sales Manager

While becoming a part of the dynamic Goen South team in 2017, Allison's passion has led the way on a life long journey in food and culture. This includes a distinguished education at Texas Tech University in Restaurant, Hotel, and Institutional Management. Shared values in working hard and doing the right thing helps her enact creative thinking and commitment in business every day. The most rewarding part of Event Service Management to Allison is going through the entire experience with the client, step by step, to see the celebration and satisfaction come to fruition and last a lifetime. Outside of the office Allison leaves no stone unturned in her pursuit of the next adventure. This San Antonio native has spent much of her life visiting and living in diverse communities around the globe, but always brings them back home adding a Texas flare.

san antonio event planning companiesKacie Grinnan | Sales Manager

While studying Hospitality, Management & Tourism at Northwestern State University, Kacie found her passion for food and beverage deep in the heart of a Cajun kitchen. Although a true native Texan, Kacie's roots run deep through central Louisiana spanning to the east coast of South Carolina. In 2011, Kacie brought the sweet heat back to Texas when she joined forces with one of our capital's top caterers. During her four years in Austin, Kacie exercised her creativity and added a dash of unique southern charm to each of her events. Following her heart to San Antonio, Kacie immediately fell in love with the city... and eventually the man that kept her here. She adores her two fur babies and most enjoys spending time with her seemingly look-alike niece and two siblings.

san antonio event planning companiesJordan Jimenez | Event Producer

As an Event Producer at Goen South, Jordan coordinates and facilitates corporate events. Jordan had her first taste of DMC events while interning in Austin during her final semester at Texas State University and knew she found the industry for her! After graduation, she made her way down to San Antonio and joined the Goen South team. Jordan has made it her mission to explore all of the nooks and crannies of San Antonio in an effort to find the best brunch in town. She is a self-proclaimed snow cone connoisseur, Halo Top Ice Cream fanatic, and weight-lifting enthusiast.