The genesis of Goen South was as a “mom-and-pop” photography company. In 1992, Morris was working as a newspaper photojournalist and I was a microbiologist for the state. We knew that, eventually, we wanted children and we saw that neither of our positions would guarantee us financial success. If we were going to be able to support future kids, we needed to opt for a path in life in which to provide for our family. We both loved what we did, but we wanted our children to experience even more freedom than our parents had been able to provide for us.
I spent weekends and nights back in the classroom to get my MBA while Morris started freelancing photography. Morris has always had an artist's heart and he loved to travel the back roads of Texas documenting disappearing Texas history. He held an art exhibit at the restaurant of some friends. A young engaged couple, Anthony and Sandi, were impressed by the exhibit and saw that Morris could produce something totally extraordinary for their wedding photos. We met with them and made it very clear we did not know the nuances of wedding photography. They said, “Just shoot it like your art.” The results were unique, the bride and groom were delighted, and there began to be many more calls for Morris's artistic talents. See More